Geneva, Switzerland June 13th, 2008 – With the launch of a new partnership between TheTimeTV
and Horlogerie.com, luxury watch lovers and professionals now have a new portal to look forward to.

Founded in 2006, TheTimeTV.com is the first dedicated WebTV focused on showcasing the world of
luxury watches, while Horlogerie.com, a highly valued domain name meaning ‘Watchmaking’ in
French, will provide enthusiasts with an easier search engine approach.

Coming from Switzerland, a place well-renowned for their quality and precision in watchmaking,
TheTimeTV retains the emotional aspects of a traditional TV channel, yet offering an innovative Video-
On-Demand concept 24/7 – Anytime & Anywhere. Being distinctly unique, TheTimeTV and
Horlogerie.com allows its viewers to have an unrivalled experience in watching the latest news and
happenings in the world of luxury watches.

Similarly, with the rise in the use of information technology around the world, TheTimeTV and
Horlogerie.com are able to provide instant viewing access, uninterrupted program playout and
unsurpassed viewing quality to a group of well-heeled audience.

Alexandre de Senger, Marketing Director of TheTimeTV said, “Our top viewers are mostly Baby-
Boomers and Gen-Xers among the upper 25% income earners around the world, and very often, they
are the group that are most willing to indulge in some of the finest offerings in life such as luxury
watches. However, for most of them, they are not contented in just reading or looking at pictures but
prefer something more emotionally appealing. And this is what we can provide them.”

Managing Director, Mr. Christian Vaglio-Giors agreed, and added “We are focused on helping our
clients reach out to a group of quality audience, and with Horlogerie.com, a prestigious name in its
own right, we are sure that it will be an excellent and unique advertising channel for them.”

For more information about TheTimeTV and Horlogerie.com, please log on to the following addresses
www.thetimetv.com , www.horlogerie.com

Enquiries:
Christian Vaglio-Giors
CEO
Neo Advertising SA
Tel. +41 22 949 77 77
cvaglio@neoadvertising.com
www.neoadvertising.com