Mark Ronson et sa Piaget Altiplano. © Piaget

 

 

Internationally renowned as one of the worlds finest DJs and music producers, Mark Ronson is a real visionary who knows how to take contemporary pop music’s big hitters and successfully re-interpret them. His second album, Version (with covers of songs by bands such as Radiohead, Coldplay, The Smiths) included three top ten hits and won Ronson a Brit Award for Best Male Artist in 2008. Few producers could boast as prolific a schedule over the past months as Ronson, who produced tracks on albums of Christina Aguilera, Robbie Williams, Lily Allen, Amy Winehouse, amongst others.

 

 

© Piaget

 

 

 

The first single to be taken from the forthcoming album Record Collection, featuring artists QTip and MNDR, “Bang Bang Bang” combines cutting edge surrealism with a retro stage space to create au unforgettable performance piece. The video opens with a contemporary and fashionable Ronson dressed in a white dial Piaget Altiplano watch. Upon placing the ultra-thin classic watch over his right eye with military precision, he is transported by a surreal lightshow into a futuristic club performance atmosphere. To complete this transformation, the sleek black and diamond Altiplano appears in place of the previous Piaget Altiplano. The face of the timepiece resembles that of a vinyl record, accentuating Ronson’s modern and hip DJ style. Both watches are equipped with a Manufacture Piaget 430P mechanical hand-wound ultra-thin movement.

 

 

 

© Piaget

 

 

What appealed to jet-setter Mark Ronson was a combination of the elegance and technical features of the Piaget Altiplano, along with the originality displayed by Piaget in introducing an Altiplano designed like a vinyl disc. These mechanical pieces featured in this video are available at Piaget boutiques and select retailers nationwide.