On June 10, 2008, Audemars Piguet opens its boutique on the third floor of Taipei 101 Mall. This is not only the first boutique that is 100% invested by Audemars Piguet in greater China market, but also the only boutique in Taiwan. The brand-new boutique, with approximately 100 square meters in space, displays comprehensively watch and jewelry collections by the professional Manufactory. To celebrate the grand opening, Ambassadress for Audemars Piguet, Ms. Michelle Yeoh came to Taipei especially for the ribbon cutting ceremony, attending with Mr. Georges-Henri Meylan, CEO of Audemars Piguet Group and Ms. Diana Chen, Chairwoman of Taipei 101 Mall. At the same time, Audemars Piguet presented the Taipei 101 Limited Edition watch, AP Boutique Special Edition, as well as the brand new collection for SIHH 2008. Later that night, a celebration party was held at 84th floor of Taipei 101 Tower. Invited guests had the first-hand opportunity not only to enjoy the exclusive party, but also the faces of the elegant Audemars Piguet watches.

The spacious space and elegant atmosphere of the shop welcomes all customers with creative and considerate ideas. The shop is divided into various functions: At the reception area, professional sales representatives guide the clients through the store, present the latest product catalogs, and introduce the watches. In the lady’s jewel watch section, in addition to luxury watches for the ladies, this is the only store in Taiwan that displays and sells AP jewelry collections. The multi-function sales area displays men’s collections. In addition, Audemars Piguet has created a special VIP room for special guests to view and try on various watches in private, watch DVD films, and enjoy all the latest catalogs and reading materials by AP in the library section.

The CEO of Audemars Piguet Taiwan, Mr. Richard Weng stated: ”Audemars Piguet devoted a long time to communicate with the management of Taipei 101 to facilitate the opening of the only exclusive AP flagship shop, because we really wanted to provide the most sincere services to our customers so they can appreciate the core values of Audemars Piguet: tradition, excellence, and daring. This shop is able to present the depth and width of AP product collections, which include boutique special editions, limited editions, core collections, as well as jewelry collections. We would like to let all customers to see our comprehensive and unique watch making techniques of Audemars Piguet.”

Mr. Richard Weng explained that Audemars Piguet Le Brassus had created a Royal Oak Offshore Chronograph Taipei 101 Limited Edition for its only boutique in Taiwan, limited to 101 pieces globally. At the 10 o’clock position on the dial, the numeral is diamond paved with“101” underlines the distinguished significance and value of the watch. The watch will be delivered starting in 2009. The current one in the shop is a display prototype for the guests' view pleasure. Connoisseurs can now pre-order to reserve the exquisite watch for a once of a lifetime opportunity!

The interior of the brand new Audemars Piguet store reflects the unique personality of the brand with a spacious feeling. All the wall displays and furnishings are designs by the headquarters, including glass, wood, stones and textile products. The dominant color is elegant AP green combining with metallic grey, pearl white and brown. A wooden panel with silver AP logo displays on top of the door. On the two sides of the door are two large outside windows, display cabinets in colors of wood and green with backdrop of AP logo on mosaic decorated curtain, all showcasing the latest designs of Audemars Piguet. Once entering, customers feel the spirit of the brand right away.

Continued with the design style of the headquarters in Switzerland, the overall design of Audemars Piguet Boutique in Taipei 101 reflects the brand's core value: tradition, perfection and innovation. “Tradition” is reflected in the natural and precious materials: the warm wooden and exclusive stone floors, and pictures of Valley of Jours, the origin of the brand. The library section displays the various tools, photos, collections, books in the history of Audemars Piguet watch-making, further reflecting the value of “tradition”. The engraved picture of watch movements, the high quality materials and the delicate polishing details of the furniture reflects the “perfection” in watch-making. The “innovation” element combines the tradition and the modern, such as traditional wood with modern glasses, plus the newest LED technologies to create a classic but modern visual impact.

At the celebration party that night, all guests were dressed to kill for the event. Ambassadress for the brand, Ms. Michelle Yeoh dazzled the crowd by wearing the Ladies’ Jules Audemars Tourbillon Chronograph worth over 8 million dollars on top of Millenary Precious collection jewelries worth over 10 million dollars. Diana Chen, Chairwoman of Taipei 101 and Georges-Henri Meylan, CEO of Audemars Piguet also attended with the numerous celebrities and guests. Famous singer Ah Du, also AP fans, came to the event with the 2008 Royal Oak Offshore boutique special edition watch for the celebration.

At the party, models from Elite Modeling Agency that included Yinping Wang, Shuai-Chun Chien, and Chih-Chang Chen challenged the skillful dancing of ballroom dancer couple Alex and Melody Hou by showing their beautifully arranged dances. Following that, models wearing colorful costumes danced to the music of Tango while presenting the glamorous Deva and Dream diamond watches. The waltz was accompanied by the presentation of the Millenary collection, adding a new dimension of excitement to the evening. As the finale show, Taiwan pop diva Julia Peng performed classic songs that took the guests back to the 80’s, enhancing yet another personality side of Audemars Piguet watches. These were not the only fun part of the evening: Sony sponsored the Formula 1 interactive game on PS3 machines; body painting artist Ming-Da Chuan created a special body painting game; and tarot card masters created a game of tarot – all for the enjoyment of the guests of the evening.

Boutique AP Taiwan
3F, n° 45, Shihfu Road, Taïpei
Taiwan
Tel +886-2-8101-8181

Royal Oak Offshore Chronograph Taipei 101 Limited Edition

To celebrate the opening of the exclusive boutique at Taipei 101 Mall, Audemars Piquet presents a limited edition watch on behalf of the important event. Limited to 101 pieces.

Hours, minutes, date display, chronograph; stainless steel case with 42mm in diameter
Blue crocodile leather strap with AP logo on folding clasp; golden number dials,
diamond “101” at 10 o'clock position
“TAIPEI 101” and “Limited Edition” engraved on case back
Automatic movement Cal. 3126/3840, 59 jewels, 21,600vph, water resistance to 100m

Press Release