After receiving two distinctions this year in Switzerland and in Belgium, the Magic Hour watch was once again honoured by watch industry professionals with the Grand Prix d'Horlogerie de Genève Ladies' Watch Prize.

At the ceremony held in Geneva's Grand Théâtre on November 13th 2008, Piaget CEO Philippe Léopold-Metzger was officially presented with the Ladies' Watch Prize. While offering the audience a demonstration of the magic and ingenuity of this fascinating timepiece, he also paid tribute to his entire staff.

Earlier this autumn, on the 28th of October, the jury of the specialised magazine Montres Passion, composed of watchmaking professionals, has awarded this year’s “Ladies’ Watch of the Year” prize to the surprising Piaget Magic Hour model, a daring and elegant avant-garde watch displaying inimitable creativity.

Both sublimely elegant and mischievous by nature, the “Magic Hour” plays with time and with conventions, doing exactly as it pleases. Three ways to be worn, three styles to be shown, three moods to be expressed… a magical and unique watch. For the very first time, thanks to an invisible mechanism, a timepiece is endowed with the unique power to be three watches in one.

Thirty-six diamonds light up the opulent elliptical gem-set bezel that turns above a delicately guilloché-patterned dial. Successively demure, unexpected or flamboyant, “Magic Hour” magnifies all aspects of femininity. It comes in two versions: white gold contrasting with a black satin strap, or pink gold enhanced a white satin strap – the variation that caught the jury’s attention.

Link to the "Magic Hour" movie

Source: Piaget