Press release

Time for temptation... © Ebel

1985 saw the birth of a watchmaking icon.
This sensual model has inherited its namesake’s voluptuous silhouette, and subtly plays on its inherent femininity with a disarming natural charm. In 2010, Beluga celebrates 25 years of glamour by treating itself to pleasures destined to delight the senses: three limited-edition variations on the theme of chocolate that transform a sweet tooth into a formidable weapon of seduction.

White chocolate. © Ebel

Beluga white chocolate, Beluga milk chocolate, Beluga black chocolate: three flavors, three temptations, presented in a harmonious combination of colors and imbued with a sensory appeal designed to create authentic gourmet pleasure. The sheer sensuality of chocolate lends itself perfectly to the unique Beluga personality.

Milk chocolate. © Ebel

Offering a sensorial discovery of time and an invitation to savor the passing hours, these tasty new timepieces are tempting by essence. The dials succumb to the delights of chocolate squares, while black, brown or white diamonds gently caress the softly rounded cases. Time is relished all the way through to the perfectly matching satin strap that melts seamlessly into the wrist and sets the final touch to an irresistible aura of refinement.

Black chocolate. © Ebel

Ebel has called upon the talent of a famous Swiss chocolate-maker to toast Beluga’s 25th birthday by creating an original caviar-themed chocolate. A genuine architect of chocolate, Max Chocolatier loves to give body and soul to its luscious creations. Procuring a blend of gustatory and visual pleasures, they crystallize the essence of excellence and passion, leaving a subtle after-taste of unique expertise and creativity. Sharing the same emotional intensity suffused with genuine enthusiasm and a taste for precision, Ebel and Max Chocolatier have each devised their own exquisite jubilee tribute to Beluga.

Chocolates by Max Chocolatier. DR

Technical specifications 

Beluga Chocolate

Movement:
Swiss quartz movement

Case:
Material: white gold (69.33g) 
Dimensions (case): 42.5(H) x 37.0 mm
Finishing: full polished 
Case setting: 68 brilliant-cut black, brown or white diamonds of 6 different diameters, totaling 1.08 cts)
Water-resistance: 5 atm
Crystal: sapphire with anti-reflective treatment on both sides for perfect readability
Case back: plain with specific Beluga engraving

Dials and Hands:
Stamped chocolate-motif pattern 
Gadroon-decorated hands 

Bracelet:
Material: black, brown or white satin
Clasp: Ebel butterfly buckle