The lifestyle brand DAVIDOFF sets foot with its first flagship store in Kuala Lumpur. A premiere of a retail strategy, dedicated to the Asian market, and soon to be followed by Beijing end of March 2009.

The prestigious address for Davidoff watches, leather goods, writing instruments and fragrances is settled at the exciting Starhill Gallery, housing the finest international luxury brands as e.g. Louis Vuitton, Dior, Fendi, Brioni or Versace - a shopping experience for the well-off inhabitants of Kuala Lumpur and travellers.

Davidoff’s store concept for worldwide strategic places is designed according to their store philosophy “Inviting luxury” in close collaboration with their architects, who have a long experience of working in the luxury field for various brands. “Inviting luxury” conveys a friendly and warm welcome to the customers. The atmosphere is luxurious and at the same time inviting visitors to step in to discover the world of Zino Davidoff.
This shop design has been developed is a tribute to their founder Zino Davidoff, who was a passionate traveller and man of cultivated life, which was enriched by inspirations gained through his exploring lifestyle. One of the central pieces of the store design is inspired by a classical “ocean liner” travel trunk, with the characteristic metallic corners and the distinct leather exterior.

The Davidoff store covers a total area of 70 square meters. The space just in the right size, guaranties a pleasant atmosphere and discretion by a sales team experienced in dealing with premium clients of Kuala Lumpur nobility and shoppers from all over the world.

Each product of the “Very Zino” collection is capturing the spirit of Zino Davidoff:  The watch collection with Swiss automatic movements is manufactured with top-quality components. The leather goods manufactured in Italy and the existing collection of writing instruments produced by German craftsmen form a harmonious addition to the overall concept.

Christian Schaffner, CEO Zino Davidoff Trading AG:  “We are proud to open up our first flagship store in collaboration with the Starhill Gallery in Kuala Lumpur. Kuala Lumpur and Malaysia is an international hub for travelling and an important shopping destination in Southeast Asia, so it is a natural and evident step for us to open a boutique here. Starhill Gallery is a partner that lives up to our high quality standards and it’s a gallery with an influential image. Therefore we are very enthusiastic and passionate about this opening”.

Since 2008 Zino Davidoff Trading AG has been manufacturing watches, writing instruments, and leather goods independently under the new Very Zino lifestyle concept, after the reintegration of some of their licenses.

DAVIDOFF Boutique
UG 12, Adom Floor
Starhill Gallery
181 Jalan Bukit Bintang 55100 Kuala Lumpur
 

Source: Zino Davidoff