On Wednesday 26th November, at 10 o’clock, the introductory speech was given and the red ribbon was cut. You, as a VIP guest, are now invited by CORUM to discover our first ever boutique in the world. A boutique located on an avenue that is fast becoming one of the most famous and undoubtedly the place to be for all watch making aficionados. The Watchavenue. A boutique located just a click away: www.thewatchavenue.com

In a place where the virtual world meets reality, CORUM opens its first boutique in the world in a virtual avenue, far superior to the most prestigious avenues in the world’s major capitals. With one click, you, the cybernaut, can enter the CORUM universe and discover our products.
 
A visit in a few clicks
www.thewatchavenue.com/?corum

The brand slogan "UNLOCK & CONQUER" welcomes you to a symbolic representation of our brand, accompanied by the Golden Bridge, a model launched in 1980 and marked in watch making history for creating the first baguette movement, patented by CORUM. 
 
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The watch selector allows you to find the CORUM model you are looking for in a few clicks. Looking for a watch with a titanium casing and a rubber bracelet? We can offer you 15 CORUM watches that match your criteria.
 
If you wish to narrow your search and select additional criteria, e.g. a bigger watch and a blue dial, then you will be presented with the flagship model of our Admiral's Cup collection, the Tides, a model featuring one of the major complications mastered by CORUM. 
 
This interactive virtual platform provides full access to our collection and enables you to discover all the models within our 4 key pillars (Admiral's Cup, Romvlvs, Golden Bridge and Artisans). Go ahead, walk from one window to another and view the online showcase of CORUM’s expertise. 
 
Inside our boutique, an area with a giant screen invites you to discover the films of the brand.

Very soon, a watchmaker will be available 24/7 to answer your questions and share our know-how.

With the Christmas holiday season imminent, save time by gift shopping with the help of the internet. All you will need to do is get to our nearest local retailer to buy the watch of your dreams. The list of all our retailers is accessible via the menu available at the entrance of the boutique.
 
From Bombay to Paris, from London to New York, this boutique offers you an exclusive CORUM showcase, helping to promote our image, whilst playing an ambassadorial role for CORUM’s point of sale around the world.

Source: Corum