A passionate sense of precision, an ideal of sporting achievement. The Certina name has forever been equated with the most extreme measurement of time. This unflinching spirit and creative drive resurges in full form in the DS Furious, a new line which expresses itself in a gutsy extreme-sport personality. With a modern design and bold lines along every  angle, this retrograde chronograph flaunts its originality. Showing time with absolute precision and energy, it highlights every instant in all its intensity and freedom.

Driven by the spark of a new challenge, and the quest for perfection in movement, modern life rides on from one stimulating extreme to the next. Every instant defines its essence through perpetual tempo at the frontier of each man's limits. The creative impulse at Certina follows this extraordinarily dynamic pace, and its goal of bringing outstanding timepieces of the highest quality to an ever-wider public remains central to its philosophy.

Such is the motivation behind the new DS Furious line. This retrospective gents' chronograph catches the eye with its markedly youthful edge. Cut along a distinctly extreme-sport orientation, the new DS Furious strikes a note of high modernity through a design that is both daring and technocentric, in which the brilliant interplay of textures and surfaces is instantly noticeable. Its satin-finished watch case is equipped with a black PVD bezel, and its carbon-fibre dial scores a spirited geometric composition along the lines of motorsport cockpit dashboards. The chronograph timing pointers run in an original, reverse direction and reset once their cycle has completed. The 30-second indicator runs along a 180-degree counterclockwise arc, while the 5-minute indicator follows its own 120-degree semicircle. The 60-minute counter runs a graduated course in a clockwise direction through 144 degrees, to complete this brilliant show of technicality and verve. The crown is protected by two solid projections on the case, and sports a small bright orange rubber knob on its end. The chrono system's two pushbuttons feature a clever black PVD detail along the side, for visual balance.

Owing to an imaginative lengthwise slotting of their surface and their brilliant orange pointers, the hour and minute hands make clear the uncompromisingly sporty orientation of the DS Furious. Set to meet any kind of challenge, this daring timepiece is equipped with a black rubber wrist strap, and is intended for young and forever-young sportsmen with a bent for extreme sports and high-action lifestyles. The DS Furious is available in a variety of models to suit all wearers: black or silver-colour dial, blue-colour chrono counters and also in a steel bracelet version. It also comes in a three-hand model.

Reliability, precision and innovation have underlined the Certina philosophy since 1888, year of the foundation of the company by the Kurth Brothers. In 1959, Certina developed its famous Double Security DS system, to bring to its watches exceptional sturdiness and outstanding water resistance. From its earliest days, the Swiss brand made a strong commitment to motor racing and action sports, and proudly placed its name next to illustrious champions such as Muhammad Ali, Mike Doohan, Alex Crivillé, Petter Solberg, Sete Gibernau and Thomas Lüthi. In 2005, Certina became Official Partner of the team then known as Sauber Petronas, and since 2006 has stood behind the BMW Sauber F1 Team and team driver Robert Kubica, its brand ambassador inside the team. A subsidiary of the world's largest international watchmaking organisation Swatch Group, Certina is currently world leader in the sport watch segment priced between CHF 300.- and CHF 2,000.-, and is represented in more than 50 countries.

Technical Data

Movement:    Quartz ETA G15.261, 10 ½’’’, Swiss Made
Hours, minutes, seconds, date
Retrograde chronograph with central 30-second counter,
5-minute and 60-minute counters, ADD and SPLIT functions

3-hand version: Quartz ETA F06.111, 11 ½ ’’’, Swiss Made 
Hours, minutes, seconds, date
               
Case:                 316L stainless steel and black PVD detailing           

Water resistance:        100 m. / 10 ATM

Crystal:             Sapphire crystal

Watch band:         Rubber strap with folding buckle
                Satin-finished steel bracelet with folding safety buckle

Variants:     Silver-colour dial with blue counters
    Silver-colour dial with orange counters

Specification:        DS (Double Security system)

Stock references:        C011.417.27.202.00, black/orange dial, rubber strap
C011.417.21.202.01, black/blue dial, steel bracelet

Retail price:             CHF 370.00 to CHF 595.00

Source: Certina press release