To celebrate the world premiere of the much anticipated film starring Patrick Dempsey - Made of Honor - JEANRICHARD invited a select group of journalists to the film's North American premiere at the Ziegfeld Theatre in New York City to meet Patrick Dempsey, who chose to wear a JEANRICHARD Grand TV Screen Tourbillon in the film.

The guests spent time with Patrick Dempsey and Ron Jackson, President and CEO of Tradema USA, discussing the film and also Patrick Dempsey's long-standing admiration for the Brand. The Golden Globe-nominated actor has always shown an eye not only for the contemporary design of JEANRICHARD Timepieces but also for the brand's ability to manufacture its own movements, a rare technique in the world of haute horlogerie.

Patrick Dempsey's JEANRICHARD Grand TV Screen Tourbillon, watch features a solid 18K white Gold case complemented by a hand-made alligator strap and a hand made guilloche dial. The watch is equipped with an in-house manufactured movement with Tourbillon at 6 o'clock. The design of the watch matches perfectly with Patrick Dempsey's role in the movie, a dapper New York City bachelor, who leads the good life and appreciates only the finest things. The watch received its trademarked design with inspiration from the TV sets of the 1940s. The Timepiece embodies the JEANRICHARD spirit of combining traditional watch making expertise with modern creativity and has a suggested retail price of $135,000.

Patrick Dempsey liked the watch so much that in addition to wearing it throughout the filming of Made of Honor, he wore it on the red carpet for the premiere. Additionally, he presented the same style case though in stainless steel as a wedding gift to the couple who won the online contest "Get Married at the Premiere" as they tied the knot live at the red carpet event. Mary Hart, host of Entertainment Tonight, officiated the wedding. World renowned artists and designers contributed to the special day with unique gifts for the couple, the most unique presented by Patrick Dempsey, who chose a gift of the JEANRICHARD TV Screen Milady and the Gentleman's TV Screen Chronograph, which have the same case style as the watch he wears in Made of Honor.

Maid of honor for this unusual wedding, Patrick Dempsey announced on Entertainment Tonight, "On behalf of JEANRICHARD, I am pleased to present you both with these watches and wish you well in your life of happiness and love."