The fifth edition of DeLuxe was held in the enchanting setting of Porto Cervo, Sardinia, on June 20 and 21. At this unique, exclusive event, the players came from some of the most important brands in the world of fashion and international entrepreneurship.

The event opened on Friday, June 20 with a panel discussion on the theme of: "Luxury: an opportunity for “Made in Italy” goods – state of play, prospects and actors in the excellence category." The speakers included Georges-Henri Meylan, CEO of Audemars Piguet who, together with the other guests, outlined the state of today’s luxury goods sector.

On the following day, the DeLuxe Audemars Piguet Louisiana Trophy was held for pairs at the exclusive 18-hole Pevero Golf Club. Ninety-four participants played one of the most spectacular courses against the unforgettable background of the Costa Smeralda. The first two ranked pairs will be able to participate in the Audemars Piguet Tournament to be held in Crans-Montana, Switzerland, on October 3.

On the evenings of Friday and Saturday, the Porto Cervo Marina hosted dinners, fashion shows, concerts by Craig David and Alanis Morissette and an auction under the hammer of Bloombsbury Auctions, which managed to sell an Audemars Piguet Royal Oak Perpetual Calendar watch for 39,000 euros! The proceeds went to the Agosto 99 non-profit association in Arzachena, Sardinia.

Source: Audemars Piguet