Press release


The high-resolution screen displays a stunning array of stellar products, signature models and various watches featuring complex mechanisms, along with their respective descriptions. The app includes films starring these new models, along with videos highlighting watchmaking expertise. You will also find Audacity.ch, the online magazine that tells about the latest news, innovations, icons and friends of the brand, as well as of the crafts and the professionals that perpetuate the magnificent heritage of the Manufacture.
 

Audemars Piguet: Now on iPhone et iPad. © Audemars Piguet

The “Try it” function enables you to try a model of your choice by “virtually” placing it on your wrist; once the photo has been taken, you can share it with your friends by e-mail or MMS. Another touch serves to locate Audemars Piguet boutiques and points of sale worldwide and, thanks to the integrated GPS, the ones closest to you. The iPad version developed in parallel enables users to magnify the content of the application and to zoom in on the heart of the timepieces in order to discover the finer details of a “grande tapisserie” motif, or the delicate beauty of an openworked Manufacture-made movement.

This attractive and user-friendly application offers a range of practical functions that will be regularly renewed thanks to an integrated update programme. It will soon also be available on other operating systems.

Discover the Audemars Piguet app free of charge by downloading it from the Apple Store:

· iPhone application : http://itunes.apple.com/ch/app/ap/id411874174?mt=8
· iPad application : http://itunes.apple.com/ch/app/ap-hd/id411874528?mt=8

SOURCE: Audemars Piguet